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商品編號： W16382 出版日期： 2016/06/27 作者姓名： Dasgupta, Meeta 商品類別： General management 商品規格： 13p 再版日期： 2016/10/26 地域： India 產業： Online retail;E-commerce;Retail trade 個案年度： 2016 - 2016
商品敘述：
In 2014, the chief executives officers of Amazon and Future Group led their companies into an alliance that, while initially successful, encountered some difficulties in regards to discounts on their retail products. With the global retail industry standing at US$25.4 trillion in 2016, and the percentage of which e-commerce made up 7.4 per cent, the partners would have to decide if they should resolve their conflict and remain allies, or if they should consider becoming independent companies again. If one partner placed a higher value on the use of discounts than the other, how much was the alliance really worth? Meeta Dasgupta is affiliated with Management Development Institute.
涵蓋領域：
International strategic alliances;Strategic alliances;Negotiation;Foreign investment;Partner selection;Globalization strategies
相關資料：
Case Teaching Note, (W16381), 11p, by Meeta Dasgupta
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